VK PREMIUM provides a 360⁰ situational review of product portfolio marketing mix and all aspects of sales management, to :
- propose actionable sales and marketing plans that will radically improve top-line growth
- assist in the implementation phase.
Indicative services
- Market Entry Study
- Brand Portfolio Strategy Development
- Pack-price optimization
- Marketing Operational Plan
- Go-to-market
- Commercial Policy
- Salesforce Key Performance Indicators
- In-store execution (Modern vs Traditional Trade)
- Merchandising