Greece presents a prime investment opportunity in the Tourism sector with a well-established tourism industry, more than 16,000 kilometers of coastline and more than 6,000 islands.
The country is one of the top global tourism destinations for summer holidays, therefore it has been attracting significant tourism investments in recent years, thus further strengthening Greece’s image as an ideal destination both for holidays and tourism-related investments.
Greek tourism is growing fast, offering investors a prime opportunity thanks to:
- Rising revenues: Travel receipts grew 11% in H1 2025, reflecting higher-value tourism.
- Year-round appeal: More visitors are traveling outside of summer months, expanding the season.
- Excellent air connectivity: Long-haul travel is expanding, with 12 daily direct flights from the U.S. and increasing regional airport traffic.
- Continuous openings of new tourist markets
- Significantly upgraded tourist offering
Key focus areas
- Development of premium tourist resorts and properties aided by the funding and tax incentives given for such new developments.
- Development of specialized tourist products and facilities focused around specific themes (gastronomy, culture, wellness etc.), categories (medical tourism, MICE etc.), markets (US, Israel, Asia etc.) or segments (elderly, couples etc.).
- Privatization of several key state-owned tourist and transport assets (marinas, regional airports, tourist properties etc.) by the Hellenic Republic Asset Development Fund.
Investment incentives
Considerable grants and tax exemptions by the Greek state could receive enterprises utilizing the Investment Incentives Law or other EU founded programs, for Capital investments to establish or further modernize their tourism facilities in Greece.
Types of aid:
- Grant
- Tax exemption
- Wage Subsidy
- Leasing Subsidy
Τhe maximum aid intensity reaches up to 75% of the eligible budget*.
*The maximum aid intensity depends on the geographical area where the investment will be applied.
Types of tourism investments that could be founded (indicatively)
- Establishment or expansion of hotels of at least 4*
- Hotels that are being upgraded to at least 3* hotel category
- Expansion or modernization of hotels that have ceased operating for at least 2 years
- Establishment, expansion and modernization of camping of at least 3*
- Establishment and modernization of traditional buildings which belong to or are upgraded to a category of hotels of at least 3* category
- Tourism facilities (conference centers, thalassotherapy centers, rejuvenation centers – spa)
For further information contact VK PREMIUM Business Growth Consultants or call us : + 30 210 6835560
* Required fields
Additionally, the next years, significant investments in the tourism industry will conducted focusing on high-value tourism subsectors such as:
- Nautical tourism (cruise liners, yachting/ sailing holidays).
- City break tourism focused on Athens and Thessaloniki.
- Thematic sun & beach tourism.
- Cultural and religious tourism.
- Medical tourism which presents an exciting growth opportunity.
- Meetings and Incentives (MICE) tourism.
- Sports tourism (e.g. golf, training activities etc.).
- Integrated resorts – holiday housing new developments in existing and new tourism destinations.
